In a divided world with conflicting identities, I explore unity by redesigning the Mastercard logo.
Competitive Analysis
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/103498ae-914c-4116-98f3-926f9841980a_rw_1200.png?h=19418cbdeaf0d4023302433a9c7acdd2)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/839c7c7e-d09e-404a-af40-93424b0530a7_rw_1200.png?h=bf862810c308fd38f56ea43f3a9cd2bd)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/0cde5bc7-44f2-49aa-97f3-0f4c8f6ac494_rw_1200.png?h=ec12057d0f9a7e89d4295d91339da352)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/68788191-b9cf-4dfa-ad1b-626adede3bdf_rw_1200.png?h=d2035cf307218908df69e65cda37fc9a)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/be8da8c2-3b2b-4780-a71a-757750c73e7b_rw_1200.png?h=4b67122005dbe760e700ab9b11069592)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/1a453ec6-715c-420e-8de5-c0e364ab335a_rw_1200.png?h=c0782c8de625d26881e9067247a35bc5)
Components & Iterations
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/09c15e27-94e3-487c-85f1-ffa7abeacc75_rw_1200.png?h=dc23bc28020ce1fbe71f895f8f661f7e)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/fc5c8883-2ad7-4b54-aedf-fe88d1920fb9_rw_1200.png?h=beb1ca1018ceae2825ec87bff57bc1f1)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/8abf8645-2890-42af-b3df-46fc7125f0f5_rw_600.png?h=fd8e37784d9615ca02c2e18fb86f05af)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/125bbd91-8b94-4dbf-ba52-fcd5adb934ce_rw_600.png?h=1ba74cd02e3208e12132430cb56020e2)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/f102c477-a5c9-4747-91bb-17f0fb0a7775_rw_600.png?h=1a23868d1e9dd3d0274529944a010e63)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/8ff9b5af-7c24-433f-9b4e-7d8ac37d206e_rw_1200.png?h=1517419035640f67592a36a45625ce84)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/bc479cc0-faff-4e45-a765-aa845ae1d67f_rw_1200.png?h=7a95a9dd2d0744ef265048db42a2ed02)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/fbe0de18-4e36-4acd-bfa2-6fc3a947fee4_rw_1200.png?h=0fb21b68426e410f3a3d109dd9c224d1)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/b05703da-5972-4873-aaf0-283c0f3d083c_rw_1200.png?h=37ea0f53350cbaf76dde654eea1ca09e)
Final product
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/975fd598-adcb-49f6-8c31-ecc8235d6d5d_rw_1920.png?h=ce5d3d39d5465461dbe16f08b4dc7751)
![](https://cdn.myportfolio.com/3a1d878b-7757-4a46-accc-306cb4853ab7/10893c0a-56e3-48f4-8b17-53752a49e870_rw_1920.png?h=fc22439a6522ae0b6664df00993339c0)
Challenges
I balanced familiarity with a new message in redesigning the Mastercard logo.
Lessons Learned
Design has the power to unite people toward a common goal. In this project, my aim was to use design to bring diverse groups together and create a unified identity.