As an Experience Design Intern at WisdomTree Asset Management, I crafted social content for WisdomTree Prime, focusing on Millennials and Gen X. Utilizing UX research insights and digital marketing, I developed engaging content tailored to meet the audience's specific needs.
Competitive Analysis
Marketing Research
Iterations
Final product
Challenges
Balancing diverse audience needs posed a challenge. The millennial-focused post on the left features a vibrant background and casual language, while the Gen X-oriented post on the right has a simpler background and professional language.
Lessons Learned
Cryptocurrency is volatile and risky. I learned how to foster feelings of trust in consumers through visual design and content writing.
